HARD PUCKS
HARD PUCKS is the “Hard Knocks” of ACHA hockey. The short-format 6-part YouTube documentary series is a behind-the-scenes look at the Montana State University Men’s Hockey Team on their journey to win a National Championship.
The Gallatin Ice Foundation approached Elusive Media wanting to create some media attention and generate additional exposure for their organization in the interest of fundraising toward the completion of their new arena.
HARD PUCKS was the solution, an all-access social media-friendly spotlight on Gallatin Ice Arena’s premiere team and league to showcase the amazing hockey culture that the Gallatin Ice Foundation and the Bozeman Amateur Hockey Association have cultivated.
CLIENT: GALLATIN ICE FOUNDATION
marketing director: JEFF MOORE
SCRIPT: VINCE CUSOMATO
PRODUCTION CO: ELUSIVE MEDIA
DIRECTOR/EDITOR: VINCE CUSOMATO
TALENT: THE MSU BOBCAT HOCKEY TEAM
“BRAWL OF THE WILD”
Ep 1 joins the Bobcat Hockey Team at the end of the regular season in preparation for their final games against their arch-rivals.
“YELLOWSTONE STYLE”
Ep 2 picks up with the Bobcat Hockey Team in the post-season in preparation for the National Tournament at an exhibition game in a special location.
“STINGERS”
In the 3rd episode of this 6-part series, the Montana State Hockey Team is deep in preparation for the ACHA National Tournament which begins in one week. One final rite of passage against the local Senior A team will reveal how ready they are.
“SPIN CYCLE”
In Ep 4 the ACHA National Hockey Tournament has begun and 16 Division 2 teams from around the country are about to collide in St. Louis to determine a champion. The Montana State Bobcats are here to prove that the West is the best! Can the mountain town team finally ascend the highest summit?
“TURNING POINT”
Ep 5 of this 6-part series getS behind the scenes with the Montana State Bobcat Hockey Team as they face elimination at the National Championships. With their record setting season on the line, can the Bobcats win their next two games to advance to the Final Four for the first time in school history?